2b theatre company is honoured to welcome a new member to our team: Francesca Masters joins 2b as Director of Development and Communications. Francesca brings a unique voice, talents, and an internationally-informed skill set that will strengthen 2b’s ability to navigate the changing landscape of communications and fundraising. Despite the slowdown in the live performing arts industry due to the global pandemic, 2b continues to thrive, creating and touring new works for the world stage.
“Welcoming Francesca into her new role at 2b has been a dream,” says 2b Executive Director, LaMeia Reddick. “Our team is leaning into our power and confidence to fulfil our mission. We are contributing significantly to the Nova Scotian cultural landscape and Francesca’s skillset will be essential to ensuring 2b continues to thrive. Francesca Masters is a special person. With her warm energy and smile, her presentation blew me away.”
Masters brings a wealth of marketing and public relations experience that spans three continents: Europe, Asia, and North America. She is adept at transcending cultural and linguistic barriers to facilitate relationships within both the domestic and international arena. Having worked in the fields of fashion, media, environmental technology, and global trade, her portfolio shows a versatile body of work for organizations such as Christy’s London, Brand Audio, WikiNet and Canada Asia Connection.
Francesca is driven to utilize her skill set to create positive change in the world: “Growing up as an expatriate in a series of ‘host cultures’, I’ve witnessed the repercussions of institutionalized racism at home and abroad, says Masters. “It is of the utmost importance to me to work for an organization with integrity that wants to make a meaningful impact, and 2b fits the bill.”
2b’s Artistic Director, Christian Barry speaks about the inspiration behind the creation of this new role: “Storytelling is at the heart of what we do, and this new role brings a more organic approach to telling our story. Bringing fundraising and communications together allows us to speak with one voice to all of our audiences, from donors, to community, to patrons, to critics.”
2b would like to acknowledge the great work done by Placemaking 4G, a local search firm with whom we partnered for this search. P4G was founded to improve lives, livelihoods and futures in Atlantic Canada, and we couldn’t be happier with their work,” says Barry. “Besides having a terrific result from our search process, we’ve also built lasting relationships with Bradley Daye, Matt Thomson, and the team at P4G.”
For more than 21 years, 2b has been contributing to the Nova Scotian cultural landscape. Growing from a fledgling student start-up into a key cultural institution in Halifax, and an internationally respected leader at the vanguard of new theatre creation. 2b’s work has been presented in 64 cities, in 13 countries, on five continents, and in three languages. 2b’s productions have won awards and accolades around the world, including an Edinburgh Fringe First, two Herald Angel Awards, the Lieutenant Governor’s Masterworks award, six Drama Desk Award nominations, and a New York Times Critics pick.
Francesca Masters, Director of Development and Communications